Article
By Sean Curiel · October 20, 2025
How to Sell a Sh*tload of Managed Services (Without Selling Your Soul)
After years of helping Managed Service Providers (MSPs) refine how they sell, lead, and scale, Brian Gillette has put pen to paper to share his 7-step framework for creating repeatable growth.
His new book, How to Sell a Sh*tload of Managed Services (Without Selling Your Soul), is now officially released — and available on Amazon.
As you can probably tell by the title, Brian doesn’t mince words when it comes to what it really takes for MSPs to level up.
This isn’t another motivational sales book filled with empty “hustle harder” advice. It’s a clear, practical framework for building a sales process that actually feels good for those on either side of the conversation.
Why this book matters right now
In the foreword, Nigel Moore (Founder of The Tech Tribe) highlights what he calls “the worst Trust Recession the world has seen.”
Buyers are more skeptical than ever — and the MSP industry has been hit especially hard.
Brian’s answer is what he calls The Feel-Good Close — a sales method rooted in authenticity, integrity, and win-win outcomes. It’s designed for MSPs who want to grow without letting manipulative or fear-based tactics creep into their business — and who want to differentiate from the sea of run-of-the-mill providers.
A 7-Step Framework for Repeatable Growth
The book walks readers through a battle-tested 7-Step Scaling Framework, developed through years of firsthand experience and consulting with MSPs around the world.
It’s a roadmap for moving from the common founder-led selling format to a structured, team-driven process that can actually scale sustainably.
Inside, you’ll learn how to:
- Fix your sales data before it costs you big.
- Build a lead-gen engine that doesn’t rely on luck or referrals.
- Create offers prospects can’t say “no” to.
- Delegate sales without losing control.
- Keep customers happier - and your margins higher.
What industry leaders are saying
Brian Gillette, who I’m not related to, is one of the best voices in the channel right now. His confident and clear vision for MSP sales is a refreshing take on what is now a 20-year-old business model.
— Robert Gillette, Co-Founder of MSP Growth OS
“Brian blends sharp business insight with memorable, real-world stories that stick. Whether you’re running a lean shop or a growing MSP, you’ll find strategies you can act on today — and the inspiration to keep going when it gets hard.”
— Nate Freedman, CEO, Tech Pro Marketing
“Brian cuts through the fluff. Instead of vague ideas or motivational hype, he shares real-world insights you can apply at your MSP today. I only wish I had this when I was figuring out which data really mattered.”
— Taher Hamid, Founder of MSP Camp
“Brian delivers the MSP sales playbook the industry has been waiting for. His writing combines the clarity of James Clear, the punch of Alex Hormozi, and the insight of Simon Sinek — all distilled into a practical framework MSPs can apply from day one.”
— Kevin Clune, Founder of MSP Growth Hacks
Get the book
“I created this framework so MSPs can sell the right way, build trust, and achieve repeatable growth without sacrificing their integrity. No hype, no hustle-bro nonsense, and no fear-based garbage.”
Brian Gillette, Feel-Good MSP
How to Sell a Shtload of Managed Services (Without Selling Your Soul)* is available now on Amazon.
👉 Get your copy here
For those who already have the book, you can access free downloadable tools and templates mentioned inside via the QR code inside the book.
Sean Curiel
Sean makes sure that Feel-Good MSP's message to the world lives up to our company ethos and standards. Outside of work, you'll often find him writing, recording music, or fishing. Oh, did he mention? He's currently enjoying the pristine nature of life in the Japanese countryside.